The Role Of A DMP

Business Goes Digital 2015 Hosted by Nyenrode Marketing Society, Netherlands

In my current role as an Evangelist with Oracle Marketing Cloud, I have the exciting opportunity to help Marketers understand how to embrace and enable customer-centricity surrounding their marketing and advertising activities through use of marketing technology.

With Oracle Marketing Cloud, Modern Marketers have the ability to deliver the right message to the right person at the right time regardless of the choice of web-enabled device or marketing channel that is used to engaged with their business.

In a recent ‘Business Goes Digital 2015‘ event that was hosted by Nyenrode Marketing Society in Netherlands, I covered the topic ‘Data Management & Activation’ to help Marketers to understand the opportunity, challenges and role that a Data Management Platform (DMP) plays in helping Marketers to address these challenges to drive brand advocacy, customer retention and business growth.

While I was rushed for time during my slot, the overall message was just about covered, so I have included the video here if you would like to learn more about the Role of A DMP and the positive impact it can have on your business.

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