Wanted to share some exciting news about the latest Performance 2020 event I’ll be supporting…
Performance 2020 organised by ACOMWARE will be hosting the very first conference focused on PPC Advertising and Performance Marketing in Prague, Czech Republic. Taking place on 6th June 2017, the event will feature a selection of International and Czech speakers and be host to up to 500 guests. If you’re interested to learn, explore and network with like-minded Digital Marketing professionals actively operating within Czech Republic, surrounding regions, and beyond, then check-out details below for more information!
“The guests will have a chance to practice various strategies in workshops. A panel discussion focusing on expansion in e-commerce is planned as well”
Performance 2020 takes place on 6th June 2017 at the Clarion Congress Hotel in Prague and features an exciting mix of both International and Czech speakers.
The conference will cover 10 hours of exclusive content never been presented before! “The guests will have a chance to practice various strategies in workshops. A panel discussion focusing on expansion in e-commerce is planned as well,” says Ondrej Klega, Head of Marketing in ACOMWARE. “There will also be a space for meeting and networking with the top world experts, as there is an after-party planned for the evening.” The conference will explore PPC Advertising, Digital Communication, Strategy, Data Measurement, Attribution, and more.
Purna Virji and Warren Knight to Present at Performance 2020
Bing’s #1 Most Influential PPC Expert, Purna Virji, is the keynote speaker for the event. “Purna has been focusing on search for more than a decade,” explains Ondrej Smekal, Head of Performance in ACOMWARE. “She often speaks at world conferences, though this will be her first time speaking at a Czech event. In her presentation, Purna will explore the future of voice search and artificial intelligence,” he adds.
Performance 2020 will also welcome one of the most inspiring British speakers, Warren Knight, a social media expert and founder of Think Digital First. His presentation will elaborate on how the current trends help in building a brand online.
“Gopesh has 14 years of experience with performance marketing. In his Performance 2020 presentation, he will introduce the power of data to deliver great customer experience to both known and unknown users while maximising revenue growth”
In another presentation, Justus M. Mallach from Google will explore the ways of overcoming challenges posed by attribution. The fourth speaker from the pool of international experts is Gopesh Raichura, whose presentation will focus on the Data Management Platform phenomenon. “Gopesh has 14 years of experience with performance marketing. In his Performance 2020 presentation, he will introduce the power of data to deliver great customer experience to both known and unknown users while maximising revenue growth,” claims Ondrej Klega. The presentations of all four international speakers will be conducted in English; Czech interpretation is secured.
Czech Point of View: Local Experts Will Uncover Dark Secrets
Performance 2020 will also host Czech presentations by local specialists, such as Marketa Kabatova, founder of uLab marketing agency, who will explain the threats that modern trends present for today’s PPC campaigns. Petra Vetrovska, a freelancer and a frequent speaker at conferences in the Czech Republic, will describe a set of features of an ideal PPC administrator. “Petra’s presentation is a little contemplation about how far beyond the standard use of an interface you need to go to reach optimal results,” explains Ondrej Smekal from ACOMWARE.
Performance 2020 will also welcome Daniela Zrust from Avast, Petra Pacakova from ACOMWARE, Pavla Jasek from Google, Jan Slezak from Sklik and Radek Hrachovec from Loyalty Marketing Solutions. The event will be moderated by Jan Mayer from Dataweps.
Check out the event site for more information regarding speaker sessions, workshops and registration. If you are attending, please feel free to get in touch and we can organise a time to meet at the event.