Assessing Programmatic Vendors

Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors

In my role, I speak to a variety of ad tech companies operating within the Digital Eco System on a daily basis.

These ad tech companies are responsible for bringing the latest in ad technology advancements to the Digital Eco System to help deliver better campaign results for brands, engaging and relevant campaigns for consumers, improved page yield for publishers and more…

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