The top five DMP myths demystified explores misconceptions commonly associated with the role of a Data Management Platform (DMP). My list of top five DMP myths has been compiled based on experience gained over four and half years working in this space formerly with Oracle DMP, and now with Salesforce
Oracle Financial Services Workshop Your Custom Roadmap For Business Success Calling all Financial Services industry professionals… Are you currently tasked with driving the strategy to: Optimise the customer experience? Increase new customer acquisition? Improve customer retention? Achieve true business growth? Unify and make actionable data insights from across your business?
From the moment I arrived in Istanbul, I could sense an energy in the air that was absolutely buzzing. This was the start of an exciting, feature-packed, three-day roadshow inspiring the future of Digital innovation in Istanbul. It was organised in collaboration with my esteemed colleagues Berkay Ozkose and Omer
Wanted to share some exciting news about the latest Performance 2020 event I’ll be supporting… Performance 2020 organised by ACOMWARE will be hosting the very first conference focused on PPC Advertising and Performance Marketing in Prague, Czech Republic. Taking place on 6th June 2017, the event will feature a selection of
Building on the success of their inaugural event, Savage Marketing 2017 was hosted at the Theatre de Meervaart in Amsterdam on 13th and 14th June 2017. The inaugural event saw over 300 participants including LG, Adidas, Red Bull, Ford, Nestle, Yum!, LinkedIn, and Staples. Going from strength-to-strength, it has earned the reputation as a
If you’re in-market for a Data Management Platform (DMP) or considering if now is the right time to invest in such a platform for your business, then you’ve come to the right place! In this article I share my top five tips in evaluating a DMP for your business: 1. Formulate An
Assessing Programmatic vendors is a subject that I have briefly addressed in previous articles by introducing the roles that DSPs and SSPs play in the Programmatic technology mix to deliver improved results for your business. In this article, I take a closer look into the selection process of Programmatic vendors
The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable
In my role, I speak to a variety of ad tech companies operating within the Digital Eco System on a daily basis.
These ad tech companies are responsible for bringing the latest in ad technology advancements to the Digital Eco System to help deliver better campaign results for brands, engaging and relevant campaigns for consumers, improved page yield for publishers and more…
The role of Demand Side Platforms (DSPs) in the Digital Eco System is to aid digital media buyers in the purchase of online display advertising. Examples of DSPs include MediaMath and Turn. DSPs are normally used by both Agency Trading Desks (ATDs) on behalf of their advertiser clients and Direct advertisers. DSPs allow