The use of technology platforms on both the Buy-Side and Sell-Side to automate the buying and selling of digital advertising space is commonly referred to as ‘Programmatic’ by the Digital industry. Within this loosely defined term there are multiple ad tech sources and service providers that feed into Programmatic, which enable
In my role, I speak to a variety of ad tech companies operating within the Digital Eco System on a daily basis.
These ad tech companies are responsible for bringing the latest in ad technology advancements to the Digital Eco System to help deliver better campaign results for brands, engaging and relevant campaigns for consumers, improved page yield for publishers and more…
The role of Demand Side Platforms (DSPs) in the Digital Eco System is to aid digital media buyers in the purchase of online display advertising. Examples of DSPs include MediaMath and Turn. DSPs are normally used by both Agency Trading Desks (ATDs) on behalf of their advertiser clients and Direct advertisers. DSPs allow
The phenomenal growth of mobile search, especially with smartphone devices, has led to a huge increase in consumers surfing the mobile web. With search engines such as Google having done a great job of optimising search results to display properly across Internet enabled mobile devices, consumers literally have the world