Smoothmind – The digital eco system presents an amazing opportunity for companies to attract, inspire and engage audiences to become valuable loyal customers.
Truly passionate about all things digital and being a big advocate for transparency and innovation, I have spent the last 17-years helping brands, retailers, publishers, agencies, and systems integrators (SI’s) alike to successfully deliver great digital customer experiences (CX) for their audiences.
During this time I have gained valuable experience working at the cutting-edge of technology innovations in boutique digital agencies, adtech vendors, martech vendors and software-as-a service (SaaS) vendors in servicing clients across the full digital mix.
My digital domain experience spans a diverse range of industry categories including Financial Services, B2B, Education, Retail, Automotive, Travel, Automotive, Real Estate, Utilities and Entertainment.
I am driven by the commercial and strategic growth objectives of my clients and have the ability to devise data-driven digital campaign strategies and go-to-market digital transformation initiatives that work. This is whilst remaining pragmatic in approach to helping them navigate the digital eco system.
In my previous role as a Data Evangelist with Oracle Marketing Cloud, I had the exciting opportunity to help Marketers, Publishers, Agencies, and SI’s to understand how to place their audiences at the heart of the conversation. Here I delivered thought leadership, sales and partner enablement training, as well as supporting a multitude of departments across the business including Sales, Business Development, Event Marketing, Customer Success, Alliances & Channels and Product Marketing teams to drive greater collaboration, awareness and education all round.
In my current role as Senior Client Partner within EMEA Data Services, Customer Success Group of Salesforce, I lead strategic client advisory for some of the world’s largest brands. This is achieved through a combination of applying best-practice guidance on vision, data strategy, and tactics to help achieve successful business outcomes using Salesforce Audience Studio and data-related Cloud Services offered by Salesforce!
This insight together with my passion for digital marketing, analytical mindset and attention to detail, allows me to successfully navigate the digital eco system to deliver the right business results, whether that be related to brand engagement, new customer acquisition, customer retention, new product/service launches, commercialisation or digital transformation.
Through smoothmind my aim is to share professional industry insight and experiences of this rapidly evolving digital landscape. You can join the journey by following smoothmind on social. Alternatively, feel free to connect on LinkedIn.
Opinions expressed are solely my own and do not express the views or opinions of my employer.